Starting a dental practice or looking to increase your patient base can be a daunting task. It’s important to have a strong marketing strategy in place to attract new patients and keep your practice thriving. Here are some tips on the best ways for a dental practice to get new patients:

  1. Have a professional website: In today’s digital age, having a website is a must for any business, including dental practices. A website allows potential patients to learn more about your practice, see your services and read reviews from current patients. Make sure your website is user-friendly and visually appealing, and consider including a booking feature to make it easy for patients to schedule appointments.
  2. Utilize social media: Social media platforms like Facebook, Instagram and Twitter can be powerful marketing tools for dental practices. Use these platforms to connect with potential patients, share updates about your practice, and promote special offers or events. It’s also a good idea to respond to comments and messages in a timely manner, as this can help build trust with potential patients.
  3. Partner with local businesses: Partnering with local businesses can be a great way to reach potential patients in your community. Consider partnering with businesses that serve a similar target audience, such as gyms or health food stores. You could offer discounts or promotions to their customers in exchange for promoting your practice.
  4. Offer patient referrals: Encourage current patients to refer friends and family to your practice by offering incentives such as discounts or rewards. This can be a cost-effective way to attract new patients and show appreciation to your current patients.
  5. Participate in community events: Being active in your local community can help raise awareness about your practice and make it more visible to potential patients. Consider participating in events such as health fairs, sponsoring local sports teams or hosting educational seminars.
  6. Use online directories: Online directories such as Google My Business and Yelp can be a valuable resource for attracting new patients. Make sure your practice is listed on these platforms and take the time to respond to reviews and ratings. This can help improve your online presence and make it easier for potential patients to find your practice.
  7. Offer new patient promotions: Consider offering promotions or discounts to attract new patients to your practice. This could be a discount on a first-time cleaning or exam, or a special offer on a particular service. Promotions can be a great way to entice potential patients to try out your practice and see the value in your services.
  8. Use email marketing: Email marketing can be an effective way to reach potential patients and stay in touch with current ones. Consider sending newsletters or promotional emails to your email list, highlighting new services or special offers. Make sure to follow email marketing best practices, such as obtaining permission before sending emails and including an easy opt-out option.
  9. Utilize search engine optimization (SEO): SEO involves optimizing your website and online content to make it more visible in search engine results. This can help potential patients find your practice when they search for dental services in your area. Consider including relevant keywords in your website content and using local SEO tactics to improve your online visibility.
  10. Ask for reviews: Reviews from satisfied patients can be a powerful marketing tool for your practice. Encourage patients to leave reviews on your website, social media platforms and online directories. Respond to reviews, both positive and negative, to show that you value your patients’ feedback.

Implementing these strategies can help your dental practice attract new patients and grow. It’s important to be consistent and persistent in your marketing efforts, and to continually evaluate and adapt your strategy as needed. By following these tips and investing in a strong marketing plan, you can effectively reach new patients

Want more tips and tricks on how to keep your dental practice busy, even during slower months? Check out our ‘Full Schedule February’ series on TempStars blog!

Find the best temporary dental professionals to keep your practice running like clockwork. TempStars is the leading dental temping service in North America, and we’re ready to help you as you expand your dental practice. So why not give us a try today?